Head of Growth Marketing

We are seeking a commercially astute, data-driven Growth omnichannel leader to take full ownership of Humantra's acquisition, retention, and subscription strategy.
Key Responsibilities:
• Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop.
• Own strategy and execution for Humantra's fast-growing subscription business.
• Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost.
• Drive conversion through landing page testing and CRO strategy.
• Build effective CRM journeys (email & SMS) to deepen engagement and retention.
• Deliver robust, actionable performance reporting to inform commercial decisions.
• Collaborate with Brand to test creative, drive insights, and improve performance.
• Understand how digital performance influences retail and omnichannel success.
Requirements:
• Significant experience in growth or performance marketing in a fast-paced consumer brand, at a senior strategic/director level.
• Proven track record scaling paid media and growing subscription models.
• Experience building and leading high-performing teams in high-growth environments.
• Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus).
• Highly commercial, analytical, and results-oriented.
• A natural collaborator who thrives in cross-functional teams.
• Strong communicator with a bias for action and fast execution.
The Opportunity:
• Very competitive package.
• Hybrid model – 2 days per week in Humantra's new central London HQ (but flexible for those further afield).

This is more than a growth role, it's your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail.

If you're ready to help scale something extraordinary from the inside, please apply.