Job Description

We are seeking a skilled Performance Marketing Specialist to support our Marketing team on a contract basis.

The ideal candidate will have experience managing Facebook and Google Advertising campaigns for fast-growing SMEs or D2C/B2C brands.

The successful contractor will develop and manage paid social media and PPC campaigns across platforms like Meta and Google, plan and optimize various PPC & SMM campaigns to meet performance targets, and collaborate with our in-house designer to create engaging content.

We require a creative, analytical self-starter who thrives in a fast-paced environment, is flexible, results-driven, and always eager to learn and experiment.

You must be comfortable working remotely and willing to learn and develop new skills and knowledge.

About the Role:
• Develop and manage paid social media and PPC campaigns across platforms like Meta and Google.

• Plan and optimise various PPC & SMM campaigns to meet performance targets (e.g.

ROI, CAC)
• Collaborate with our in-house designer to create engaging, audience-specific content.

• Use data-driven insights and continuous testing (audiences, creatives, copy) to improve campaign outcomes.

• Manage paid advertising accounts on paid advertising platforms e.g.

Google adwords, Bing, Display, Programmatic, Paid Social
• Coordinate closely with the internal marketing team to align campaign execution with broader strategy.

• Deliver daily performance reporting and communicate key insights and KPIs to stakeholders.

• Write compelling and targeted ad copy to enhance campaign performance and drive conversions.

• Stay up to date with current and upcoming trends, tools, and industry best practices.

• Identify and present new opportunities for growth within the paid media channels.

• Set up and enhance conversion tracking, including implementation of offline tracking tools where appropriate.

About Us:

We're an equal opportunities organisation and welcome contractors from all backgrounds.

If you're passionate about growth businesses and edtech, we'd love to hear from you.