Marketing Manager – Social Media, Brand & E-commerce

Personal Care / Beauty / FMCG

We are partnering with an established and innovative company in the personal care sector, currently seeking a creative and commercially minded Marketing Manager to lead social media, branding strategy, and e-commerce growth.

This is a full-time, permanent role based in Leeds, offering a collaborative, fast-paced environment with strong creative ownership.

About the Role

As Marketing Manager, you will take ownership of the brand’s social media presence and overall branding strategy, while playing a key role in driving e-commerce growth — particularly through TikTok Shop.

You will work closely with the E-commerce / PPC Executive to align organic, paid, and platform-specific strategies that drive visibility, engagement, and sales.

This role is ideal for someone who is highly creative, digitally savvy, confident on social platforms, and commercially aware.

Key ResponsibilitiesSocial Media & Branding Strategy
• Own and execute the social media and brand strategy across key platforms (with a strong focus on TikTok).
• Create, oversee, and optimise engaging brand-led, educational, and interview-style content.
• Ensure consistent brand messaging, tone of voice, and visual identity across all channels.

Content Production & Campaigns
• Lead creative content planning and execution across digital platforms.
• Plan and manage content shoots, creative sessions, and campaign rollouts.
• Oversee content calendars aligned with brand, product, and commercial objectives.

E-commerce Growth (TikTok Shop Focus)
• Drive e-commerce growth via TikTok Shop in collaboration with the E-commerce / PPC Executive.
• Support optimisation of the customer journey from social discovery to purchase.
• Analyse performance data to inform content, product, and promotional strategies.

Email Marketing
• Develop and optimise regular email campaigns to support engagement, retention, and conversions.

Graphic Design
• Design and oversee high-quality visuals for digital and print using Canva, Adobe Creative Suite, or similar tools.

Influencer & Event Activity
• Plan and coordinate influencer collaborations aligned with brand positioning.
• Support brand events and activations to increase visibility and loyalty.

Commercial & Sales Support
• Support monthly sales planning by analysing trends, performance, and campaign effectiveness.
• Work cross-functionally with sales and e-commerce teams to align marketing output with commercial goals.

What We’re Looking For
• 2+ years’ experience in a marketing role, ideally within personal care, beauty, FMCG, or a fast-moving consumer environment.
• Strong experience in social media management and brand strategy.
• Proven ability to create educational and interview-style content.
• Hands-on experience supporting or driving e-commerce growth, ideally via TikTok Shop.
• Proficiency in Canva and/or Adobe Creative Suite.
• Organised, proactive, and creatively driven with excellent attention to detail.
• Confident communicator who collaborates effectively across teams.

Package
• Salary: Circa £30,000 per annum.

• Monday to Friday.

• Inclusive company culture with regular team events.

Job Types: Full-time, Permanent

Pay: £30,000.00-£32,000.00 per year

Application question(s):
• What sectors have you worked in?.

Experience:
• Marketing Executive: 3 years (preferred).

Work authorisation:
• United Kingdom (preferred).

Work Location: In person