Our client, a dynamic force in the Arts & Entertainment industry, is seeking a highly creative and data-driven Senior Digital Marketing Specialist to lead their online presence.

This is a fully remote position, enabling you to drive engagement and brand awareness from anywhere within the UK.

The ideal candidate will possess a profound understanding of digital marketing strategies tailored for the arts and cultural sectors, with expertise in SEO, SEM, social media, content marketing, and analytics.

You will be responsible for developing and executing innovative digital campaigns that attract audiences, promote events, and foster community engagement.

This role requires a passion for the arts, exceptional strategic thinking, and a proven ability to translate creative vision into measurable results.

Responsibilities:
Develop and implement comprehensive digital marketing strategies to promote arts events, performances, and initiatives.

Manage and optimize SEO and SEM campaigns to increase website traffic and visibility.

Create and execute engaging social media content and campaigns across relevant platforms.

Develop and manage email marketing campaigns to nurture leads and drive ticket sales.

Oversee the creation of compelling digital content, including website copy, blog posts, videos, and graphics.

Analyze website traffic, user behaviour, and campaign performance using tools like Google Analytics.

Track and report on key digital marketing KPIs, providing insights and recommendations for improvement.

Manage the digital advertising budget and optimize ad spend for maximum ROI.

Collaborate with the creative team and external partners to ensure brand consistency across all digital channels.

Stay abreast of the latest trends and best practices in digital marketing, particularly within the arts and entertainment sector.

Develop and manage online community engagement initiatives.

Conduct A/B testing on website elements and marketing campaigns to improve conversion rates.

Identify and implement new digital marketing opportunities.

Manage relationships with digital marketing vendors and platforms.

Contribute to the overall marketing strategy and audience development efforts.
Qualifications:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Minimum of 6 years of experience in digital marketing, with a focus on the arts, culture, or entertainment industry.

Proven experience in developing and executing successful SEO, SEM, social media, and content marketing strategies.

Proficiency with Google Analytics, Google Ads, and social media management tools.

Strong understanding of content management systems (CMS) and email marketing platforms.

Excellent copywriting and content creation skills.

Demonstrated ability to analyze data and translate insights into actionable strategies.

Strong project management and organizational skills.

Creative thinker with a passion for the arts and a keen eye for detail.

Ability to work independently and collaboratively in a remote setting.

Experience with video marketing and influencer outreach is a plus.

This remote role provides a fantastic opportunity to shape the digital presence of a leading arts organization, with a key connection to our operational base in Coventry, West Midlands, UK .